We changed our look and packaging, and our communication got a new look. We didn't hold one event at the same time, but four, in more than 50 lounges throughout Brazil. We partnered with big names in music: Hungria, MC Gui and MC WM, thus creating the Stars Line. We created the 1st Brazilian Bubble Gum Championship, SmokeFun. It was the year of the World Cup, so we brought the Copa Line. We won the Most Anticipated Tobacco of the Year award in Spain. The Rosh 80 Feet by Hookah John came onto the market. We rode Lambo, smoked in the snow, skydived, and it took our breath away from all the activities.
